Build content people can find, understand and actually use.
I help businesses plan, improve and scale content around real search demand. That can mean fixing weak pages, building topical coverage, creating better internal linking, planning new landing pages, refreshing old content or creating a repeatable content system.
Who this is for
Content SEO is useful when content already matters to acquisition, but the strategy, structure or execution needs tightening.
Service businesses
You need stronger service pages, supporting content and internal links that help customers understand what you do and help search engines connect the topics.
SaaS & software companies
You need product-led content, comparison pages, use cases, integrations, feature pages and educational content that supports acquisition.
Ecommerce & large sites
You need category content, buying guides, product-support content and scalable page systems without producing thousands of thin pages.
What I work on
Less content for the sake of publishing. More attention to the pages, topics and journeys that can actually move search visibility and business outcomes.
Content Strategy
Decide which topics, page types and search opportunities deserve investment based on intent, competition and business value.
Internal Linking
Connect related pages more deliberately so users and search engines can move through the site with less friction.
Content Refreshes
Improve declining or stale pages with better structure, clearer intent, stronger sections, updated information and better internal links.
Service & Landing Pages
Build pages around real customer questions, commercial intent and search demand instead of stuffing service keywords into generic copy.
Content Redistribution
Turn strong existing content into useful formats for newsletters, social posts, supporting pages, outreach and other channels without simply duplicating the original.
Press Release Content
Create search-aware press release content for launches, announcements, partnerships and company updates while keeping the message useful, credible and brand-led.
What you can get
The deliverable depends on whether you need a plan, a cleanup, a new content system or hands-on implementation.
Content SEO Audit
Review existing pages, performance, duplication, gaps, intent mismatch and internal linking.
Content Map
A prioritized list of pages and topics showing what should be created, refreshed, merged or removed.
Content Briefs
Clear briefs for writers covering purpose, structure, intent, subtopics and internal links.
Internal Linking Plan
Page-to-page linking opportunities that support priority content and improve discoverability.
Refresh Priorities
Identify pages with the best opportunity to regain or improve traffic through focused updates.
Page Templates
Reusable page structures for services, locations, categories, comparisons, integrations or programmatic content.
Editorial SEO Review
Review drafts before publishing so search intent, structure and internal links are handled properly.
Performance Review
Track what changed after publishing or refreshing and decide which content deserves the next round of effort.
Content SEO for different business models
The page types that matter change depending on what you sell and how customers discover you.
Product-led Content
Feature pages, use cases, alternatives, comparisons, integration pages and supporting educational content around the product.
Category & Buying Content
Category pages, subcategories, buying guides, product-support content and informational pages that support commercial discovery.
Service-area Content
Service pages, location pages, FAQs and supporting topics written around real local demand instead of city-name duplication.
Expertise-driven Content
Service pages, guides, case studies, author credibility and topic coverage for legal, consulting, finance and professional services.
Editorial SEO
Topic planning, refresh cycles, internal linking, content pruning and search-focused editorial systems for larger libraries.
Programmatic Content
Template-driven page systems with quality controls, useful differentiation and internal linking built into the architecture.
How the engagement works
Content SEO becomes easier once every page has a clear job and a reason to exist.
Related services
Content strategy often works best alongside technical SEO, SaaS SEO, programmatic SEO and wider consulting.
Content SEO FAQs
Four useful answers before deciding whether content is the real bottleneck.
Have plenty of content but no clear SEO direction?
Bring the site, the content library and the business goals. We can use the discovery call to figure out whether you need a content audit, strategy, refresh plan, briefs, internal linking work or a larger content system.
Book a Discovery Call
30 minutes. Tell me what you publish, what is underperforming and what you want organic search to do for the business.