Real SEO work, with the context.
Selected SEO, Local SEO, technical, content, migration, website and AI search work. Each case study focuses on the problem, what changed and what happened next.
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What each case study should show
Enough detail to understand the work without turning every project into a 5,000-word victory lap.
The starting point
What was wrong, what the business needed and what constraints shaped the work.
The work
What I changed, built, fixed or prioritized and why those decisions mattered.
The outcome
What changed after implementation, using real evidence where it is available.
More resources
Explore the work, notes and search history around it.
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