Find what is actually holding your site back.
I run practical SEO audits that go beyond exporting a crawler report. I look at technical SEO, content, internal linking, indexation, site architecture, local visibility, ecommerce issues, migration risks and AI search signals, then turn the findings into a prioritized action plan.
Who this is for
An audit is most useful when you need clarity before committing more time, budget or development effort.
Sites with stalled growth
You have been publishing and optimizing, but traffic, rankings or leads have stopped improving.
Businesses taking over SEO
You need an independent view of the site before starting a new strategy, hiring an agency or changing direction.
Teams planning major changes
You are redesigning, migrating, expanding internationally or rebuilding site architecture and want to understand the SEO risk first.
What I audit
The audit is shaped around the site and business model instead of forcing every project through the same checklist.
Technical SEO
Crawling, indexation, canonicals, robots rules, XML sitemaps, rendering, redirects, status codes and template-level issues.
Content & Search Intent
Review whether important pages match what people actually search for, where content overlaps and where useful coverage is missing.
Internal Linking & Architecture
Find orphan pages, weak crawl paths, over-deep content and places where internal links should support important commercial pages.
Local SEO & GBP
Review local landing pages, Google Business Profile setup, NAP consistency, local signals, rankings and competitor visibility.
Ecommerce SEO
Audit category pages, products, filters, faceted navigation, canonicals, indexation patterns and scalable commercial SEO issues.
AI Search Visibility
Review brand clarity, entity signals, answer-ready content, citations and whether important information is easy for AI search systems to understand.
What you get from the audit
You should leave the audit knowing what matters, why it matters and what to do next.
Prioritized Issue List
Problems grouped by likely impact, urgency and implementation difficulty instead of one giant flat list.
Action Plan
A practical order of operations so developers, writers and marketing teams know what should happen first.
Technical Recommendations
Clear guidance for crawling, indexation, canonicals, redirects, rendering, sitemaps and template-level fixes.
Content Opportunities
Pages to improve, consolidate, expand, create or redistribute based on search intent and business value.
Internal Linking Fixes
Priority pages that need stronger crawl paths, contextual links or better connections to supporting content.
Migration & Redesign Risks
Identify SEO issues that could become much worse during a redesign, URL change or platform migration.
Immediate Fixes
Highlight changes that can be implemented quickly without waiting for a large development project.
Walkthrough & Discussion
Go through the findings together so your team understands the priorities instead of receiving a report with no context.
Audit types I can run
Not every site needs a full-site audit. Sometimes a narrower audit is faster, cheaper and more useful.
Full SEO Audit
A wider review covering technical SEO, content, architecture, internal linking, search visibility and implementation priorities.
Technical SEO Audit
Focus on crawling, indexation, rendering, canonicals, redirects, sitemaps, JavaScript and site architecture.
Local SEO Audit
Review Google Business Profile, local landing pages, local rankings, citations, competitor positioning and NAP signals.
Ecommerce SEO Audit
Focus on category structure, product visibility, filters, crawl waste, indexation and scalable ecommerce issues.
Pre-migration SEO Audit
Capture what matters before a redesign, domain move or CMS change so valuable search signals are protected.
AI Visibility Audit
Review brand mentions, citation opportunities, entity clarity, answer-ready content and visibility across AI-driven search experiences.
How the audit works
I use tools to collect evidence, then apply context to decide what actually matters for the site.
Related services
An audit often becomes the starting point for implementation, migration work or ongoing SEO support.
SEO Audit FAQs
Four useful answers before deciding what kind of audit you actually need.
Need to know what deserves fixing first?
Bring the site, the main SEO concerns and any recent traffic or ranking changes. We can use the discovery call to decide whether you need a full SEO audit or a narrower technical, local, ecommerce, migration or AI visibility review.
Book a Discovery Call
30 minutes. Tell me what has changed, what is underperforming and what you need the audit to help you decide.