SEO Migration Services | KS Rehan
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SEO Migrations

Change the website without throwing away the search equity.

I help businesses plan and manage SEO during redesigns, domain moves, CMS changes, URL restructures and major platform migrations. The goal is to protect important rankings, traffic, indexation and internal signals while the site changes underneath them.

Domain Changes CMS Migrations URL Mapping Redirect Planning Post-launch Recovery
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Who this is for

SEO migration support is most useful when a site change affects URLs, templates, domains, internal linking or platform behavior.

Businesses redesigning a website

You are changing layout, structure, navigation or templates and want to avoid accidental ranking and traffic losses.

Teams changing CMS or platform

You are moving between WordPress, Shopify, Webflow, custom systems or another platform and need search signals carried across properly.

Sites moving domains or URLs

You are rebranding, consolidating domains, changing folders or restructuring URLs and need clean redirects and validation.

What I work on

Migration SEO is about protecting the signals that already exist while making sure the new site is technically ready to inherit them.

Inventory

URL & Traffic Inventory

Identify important URLs, rankings, backlinks, organic landing pages and pages that must not disappear during the move.

Redirects

Redirect Mapping

Map old URLs to the most relevant new destinations and avoid chains, loops, mass redirects and homepage dumping.

Architecture

New Site Structure Review

Check navigation, internal linking, page hierarchy and URL structure before launch so search-important pages stay reachable.

Signals

Canonical, Robots & Sitemap QA

Validate canonical tags, robots directives, XML sitemaps and indexation settings so launch-day signals do not conflict.

Launch

Pre-launch & Launch Checks

Review staging, redirects, metadata, structured data, internal links, status codes and crawlability before and during launch.

Recovery

Post-migration Monitoring

Watch indexation, crawl behavior, ranking movement, redirect coverage and traffic after launch so problems are caught quickly.

What you can get

The migration plan depends on the size of the site, the platform change and how much search visibility is at risk.

Audit

Pre-migration SEO Audit

Review current technical signals, top-performing URLs, internal links, indexation and existing weaknesses before the move.

Map

Redirect Map

A structured mapping of old URLs to new destinations with clear rules for removed, merged or renamed pages.

QA

Staging SEO Review

Check the new build before launch for crawl blocks, metadata issues, canonicals, internal linking and structural changes.

Launch

Launch Checklist

A focused checklist for redirects, robots rules, sitemaps, analytics, Search Console, canonicals and critical pages.

Monitor

Post-launch Validation

Crawl the live site, check redirect behavior, review indexation and confirm that key URLs are behaving as expected.

Recovery

Migration Recovery Plan

If traffic has already dropped, identify likely migration-related causes and prioritize fixes based on impact.

Data

Before & After Comparison

Compare important rankings, traffic, indexed URLs and technical signals before and after the migration.

Support

Developer Coordination

Work with the development team on redirects, crawl issues, launch fixes and implementation questions as they appear.

Migration types I can support

Different migrations fail in different ways. The plan should reflect the actual change instead of using one generic checklist for everything.

Domain

Domain Migrations

Move to a new domain while preserving redirects, important URLs, backlinks and search signals as cleanly as possible.

CMS

CMS Migrations

Move between platforms without losing important metadata, canonicals, structured data, internal links or URL behavior.

Redesign

Website Redesigns

Protect SEO when templates, navigation, headings, copy, internal links and page layouts are changing at the same time.

URLs

URL Restructuring

Handle folder changes, slug changes, taxonomy cleanup and large-scale URL remapping without creating unnecessary redirect chains.

Consolidation

Site Consolidation

Merge domains, brands, subdomains or content sections while deciding which pages should survive, redirect or be retired.

International

International Migrations

Protect hreflang, country and language relationships during global domain, folder, CMS or architecture changes.

The goal is not to launch and hope rankings recover.

The goal is to know what matters before launch, map the changes clearly and catch technical mistakes before they become traffic losses.

URLs Mapped carefully
Signals Carried across
Launch Validated closely

How the engagement works

The safest migration is the one where SEO is involved before the new site is already live.

1
Baseline Capture current URLs, traffic, rankings, backlinks, technical signals and critical page relationships.
2
Map the changes Review the new structure, decide URL destinations and define redirect and launch requirements.
3
Validate launch Check redirects, crawlability, indexation signals, internal links and important templates as the new site goes live.
4
Monitor & recover Track post-launch changes and fix migration-related issues before they become long-term losses.

Related services

SEO migrations often overlap with Technical SEO, recovery work, International SEO and ecommerce platform changes.

Technical Technical SEO Crawling, indexing, architecture and implementation. Recovery Website Migration & SEO Recovery Focused support when a migration has already caused traffic or ranking losses. Global International SEO Country, language and hreflang support during international migrations. Ecommerce Ecommerce SEO Platform changes, category architecture and large catalog migration support.

SEO Migration FAQs

Four useful answers before changing domains, URLs or platforms.

Ideally before the new structure and URLs are finalized. That gives enough time to protect high-value pages, plan redirects, review templates and avoid technical issues before launch.
Yes. Traffic can drop when important URLs disappear, redirects are wrong, internal links change, canonicals conflict, pages become blocked or the new site changes search-relevant content and architecture too aggressively.
Not necessarily. Valuable or relevant URLs should usually redirect to the closest equivalent destination. Truly removed content without a useful replacement may be better handled differently than forcing everything to the homepage.
Yes. I can review redirect coverage, indexation, lost pages, canonicals, internal linking, crawl behavior and traffic changes to identify the most likely migration-related causes and recovery priorities.

Planning a redesign, domain move or CMS migration?

Bring the current site, proposed structure and launch timeline. We can use the discovery call to decide what needs to be mapped, checked and protected before the migration goes live.

Domain Moves CMS Changes Redirects URL Mapping Launch QA Recovery Technical SEO

Book a Discovery Call

30 minutes. Tell me what is changing, when the launch is planned and which parts of the site currently drive organic traffic.