Make it crawlable. Make it understandable. Make it work.
I help find and fix the technical issues that stop search engines from crawling, understanding, indexing and ranking the right pages. The work can include architecture, rendering, canonicals, sitemaps, schema, performance, migrations, redirects, recovery and implementation support.
Who this is for
Technical SEO matters when site infrastructure, platform decisions or implementation issues are limiting organic visibility.
Established websites
You have hundreds or thousands of URLs and need a clearer picture of crawling, indexation, duplication and technical debt.
Sites preparing for change
You are redesigning, changing CMS, moving domains, restructuring URLs or launching a new version of the site.
Sites recovering from loss
Traffic, rankings or indexation dropped after a migration, deployment, platform change or technical mistake.
What I can help with
The scope can be a focused technical problem or a full technical SEO review across the site.
Crawlability & Indexation
Find blocked, orphaned, duplicated, low-value or inaccessible URLs and improve how search engines discover the right pages.
Site Architecture
Improve hierarchy, internal linking, depth, URL structure and relationships between important pages.
Canonicals, Robots & Sitemaps
Clean up conflicting directives, indexation signals, XML sitemap issues, robots rules and canonical implementation.
Schema & Structured Data
Review and implement structured data that accurately represents the page, business, content and entities.
Core Web Vitals
Identify page experience and performance bottlenecks that affect users, rendering and technical quality.
JavaScript SEO
Review rendering, hydration, discoverability and indexing problems on JavaScript-heavy or application-style websites.
Migrations & Redirects
URL mapping, redirect plans, pre-launch checks, post-launch validation and risk reduction during major site changes.
Crawl Budget & Large Sites
Prioritize important URL sets, reduce waste and improve crawl efficiency on ecommerce, publishing and large-scale sites.
Technical SEO Recovery
Investigate traffic, ranking and indexation losses after migrations, deployments, redesigns or technical changes.
What you can get
Technical SEO should end in clear actions, not a giant export of warnings with no idea what matters first.
Technical SEO Audit
A focused review of crawlability, indexation, architecture, signals, performance and implementation issues.
Issue Prioritization
Problems ranked by likely impact, risk, effort and dependency so the important work gets done first.
Developer-ready Fixes
Clear implementation notes your developer can work from instead of vague SEO recommendations.
Migration Plan
Redirect mapping, URL validation, launch checks and post-migration monitoring for site changes.
Structured Data Plan
Page-level schema recommendations and implementation guidance that match visible site content.
Internal Linking Plan
Improve discoverability and authority flow between priority pages and important content clusters.
Implementation Review
Validate technical changes after deployment and catch regressions before they become bigger search problems.
Post-fix Monitoring
Review indexation, crawling, rankings and technical signals after major fixes or migrations.
Technical SEO at scale
For ecommerce and enterprise websites, the problem is rarely one broken tag. It is usually how thousands or millions of URLs, templates, filters, scripts and internal signals behave together.
Faceted Navigation & Filter Control
Control crawlable combinations, indexable states, parameter handling and duplicate URL creation across filters, sort orders and category paths.
Category & Product Architecture
Build cleaner relationships between category, subcategory, product, collection and supporting content pages so priority URLs are easier to discover and understand.
Crawl Budget & Log Analysis
Review how search engines spend crawl activity, identify wasted requests and improve access to high-value URL groups across very large sites.
Indexation at Scale
Find patterns behind excluded, duplicated, soft-404, parameterized or low-value URLs and fix the template or rule creating the problem.
Rendering & Application SEO
Review server rendering, client rendering, hydration, lazy loading, routing and discoverability on modern JavaScript frameworks and application-style websites.
Canonical & Duplicate Signal Control
Align canonicals, redirects, internal links, sitemap URLs and indexation directives so search engines receive one consistent signal about the preferred URL.
International Technical SEO
Hreflang, locale architecture, country and language URLs, canonical interactions and crawl behavior across multilingual and multi-region websites.
Template-level SEO QA
Audit title logic, canonicals, schema, headings, internal links, pagination and rendering rules at template level instead of checking pages one by one.
Enterprise Migrations
Plan and validate large redesigns, CMS migrations, domain moves and URL changes where mistakes can affect thousands of pages at once.
How the engagement works
Technical SEO gets useful when the problem is diagnosed, prioritized and actually implemented.
Related services
Technical problems often overlap with migrations, schema, audits and wider SEO strategy.
Technical SEO FAQs
Four answers covering the questions that usually matter before starting.
Have a technical SEO problem that keeps coming back?
Bring the site, the symptoms and any recent changes. We can use the discovery call to figure out whether you need an audit, a focused fix, migration support, recovery work or ongoing technical guidance.
Book a Discovery Call
30 minutes. Tell me what is happening with the site and what changed before the problem appeared.