Make more products and categories easier to find and buy.
I help ecommerce websites improve organic visibility across category, subcategory, product and supporting content pages. The work can include technical SEO, faceted navigation, internal linking, product discovery, schema, category content, feed-related issues and scalable site architecture.
Who this is for
Ecommerce SEO gets more important as the catalog, filter combinations and number of indexable pages grow.
Growing online stores
You have a useful catalog, but organic traffic is not growing at the same pace as your product range.
Large ecommerce websites
You need better control over categories, filters, canonicals, indexation and crawl behavior across thousands of URLs.
Stores preparing for redesigns
You are changing templates, navigation, CMS, URLs or platform and want to avoid losing existing organic visibility.
What I work on
Ecommerce SEO is usually a mix of technical structure, category strategy, product discoverability and internal linking.
Category & Subcategory SEO
Improve category hierarchy, targeting, internal linking and page usefulness so important commercial pages can compete more effectively.
Product Page SEO
Improve product discoverability, metadata, copy structure, schema, related products and supporting internal links.
Faceted Navigation
Control which filter combinations should be crawlable, indexable, canonicalized or blocked so the site does not create endless low-value URLs.
Internal Linking & Crawl Paths
Improve how users and search engines move between categories, products, collections, guides and important revenue-driving pages.
Technical Ecommerce SEO
Review indexation, canonicals, pagination, sitemaps, redirects, crawl waste, rendering and template-level SEO issues.
Product & Merchant Schema
Review structured data around products, offers, availability, ratings and merchant details where the visible page content supports it.
What you can get
The deliverables depend on catalog size, platform complexity and whether the main bottleneck is technical, structural or content-related.
Ecommerce SEO Audit
Review category structure, product discoverability, indexation, filters, canonicals, internal links and technical issues.
Category Architecture
A clearer hierarchy for categories, subcategories, collections and priority product groups.
Faceted Navigation Rules
Define which filtered states deserve search visibility and which should stay out of the index.
Internal Linking Plan
Improve relationships between categories, products, editorial content and high-value commercial pages.
Product Template Review
Review titles, headings, schema, related products, crawl paths and useful content at template level.
Category Content Plan
Improve category copy, buying guidance and supporting content without burying users under unnecessary text.
Platform Migration Support
URL mapping, redirects, pre-launch validation and post-launch monitoring for ecommerce redesigns or CMS changes.
SEO Performance Review
Track category and product visibility, organic traffic, indexation and commercial page performance after implementation.
Ecommerce SEO at scale
Large stores need pattern-based SEO. Fixing one product at a time does not work when the same issue exists across thousands of URLs.
Large Product Catalogs
Prioritize categories, templates and product groups by demand, margin, visibility and crawl importance instead of treating every SKU equally.
Indexation Control
Find patterns behind duplicates, low-value pages, parameter URLs, out-of-stock states and unnecessary indexable combinations.
Template-level Fixes
Improve SEO rules once at template level so the benefit applies across large sections of the catalog.
Product Data & Feed Alignment
Review important product attributes, naming consistency and feed-related issues that affect product discovery across search surfaces.
Scalable Category Content
Build useful category and buying content systems that support search demand without creating generic blocks of repeated copy.
International Ecommerce SEO
Handle country and language versions, hreflang, localized categories, canonicals and market-specific product discovery.
How the engagement works
Start with the catalog and architecture, find the patterns creating problems, then fix the system instead of chasing individual URLs.
Related services
Ecommerce SEO often overlaps with Technical SEO, Content SEO, International SEO and migration support.
Ecommerce SEO FAQs
Four useful answers before deciding where the biggest ecommerce SEO problem actually sits.
Want more of your catalog earning organic visibility?
Bring the store, platform, category structure and main SEO problems. We can use the discovery call to decide whether you need a technical audit, category restructuring, faceted navigation work, migration support or an ongoing ecommerce SEO plan.
Book a Discovery Call
30 minutes. Tell me how large the store is, which platform you use and where organic growth is currently getting stuck.